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Today, all peoplemeter panels collecting audience data for TV advertising and programme purposes employ active measurement.
The Active/Passive Metering system actively reads video and audio codes embedded in the programme and is capable of producing audio signatures as a secondary identification method or as a back up.
on the roof), (b) internally and attached to the TV set or (c) internally and built in to the TV set.
In some countries with large commercial MATV networks, MATV may be included under cable reception.
Ad servers will also monitor the number of impressions/clicks for an ad campaign along with other recording and reporting functions.
Series of ads displayed during the users visit to a Web site. It is not directly measurable today, but inferred from the measurement of ads called for display on the users computer.
Precise operational definitions of the acceptance/installation rate can vary appreciably across different peoplemeter panels.
An organisation representing the interests of advertising agencies in the US. In the case of addresses taken from an establishment or other survey, the acceptance/installation rate is calculated by multiplying the acceptance/installation rate from the approached sample (or "recruitment pool") by the response rate to the survey from which the addresses were taken.Company or other organisation purchasing commercial airtime on television for promotional purposes.An organisation acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service or idea.Request for an advertisement coming directly from a users browser, as recorded by the ad server.Web server that stores and delivers online advertising to visitors at a Web site.The main differentiating feature of 3G from earlier mobile technologies is its ability to support video services.4G (Fourth-Generation Communications System) is the next, as yet not formally defined, stage in mobile communications after 3G, with LTE (Long Term Evolution) as the favourite candidate standard. The very high popularity of MP3 and its incorporation into a large number of players, including CD and DVD players should, however, ensure MP3 longevity for years to come. Australian governments official statistical organisation responsible for conducting the census.ABack to top First generation mobile telephony systems using analogue signals, but with the digitisation of the control link between the mobile phone and the cell (transmission) sites.Extension of 2G systems through use of 2.5G protocols providing additional features such as GPRS packet-switched connections and enhanced data rates.Second generation mobile telephony systems offering better quality at lower costs to the consumer through the digitisation of the signal and supporting voice, low speed data connections and short messaging services. Third generation mobile telephony systems as result of further progress in cellular transmission technology leading to faster bit rates.3G system capabilities include provision of high-speed data transmission and supporting multimedia applications that including mobile TV video services, video-conferencing and Internet access.