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Ratings dropped 12% from last year (1.77 to 1.55) and also ranked as the lowest in the history of the Chase.
The previous mark was nearly a full point higher, a 1.64 for Chicago last week.
Consumption of NASCAR content on NBC Sports' digital properties (NBCSports.com, the NBC Sports app and connected devices) garnered 105 million live minutes and 873,000 unique devices this season, up 56% and 50%, respectively, compared to the 2015 NASCAR season.
20th with more than 8.4 million peak viewers tuning in for the Championship race at Homestead-Miami Speedway.The race was scheduled to air on NBC on Sunday afternoon but was rained delayed about 6 hours and switched to NBCSN as an NFL game was on NBC (Show Buzz Daily).Not a direct comparison but last year on NBC the race had a 2.6 fast rating, 2.7 final rating and 4.551 million viewers.(11-9-2016) Martinsville TV Ratings: NASCAR Sprint Cup racing from Martinsville, the seventh of ten Chase For the Cup races, had a 1.6 final rating and 2.7 million viewers on NBCSN Sunday afternoon - down 20% in ratings and viewership from last year (2.0, 3.4M) and down 36% and 35%, respectively, from 2014 on ESPN (2.5, 4.1M).Last year, no Sprint Cup Series race finished with more than 5 million minutes streamed.The average Sprint Cup Series race is up 43% in live minutes streamed over the 2015 average. 20, 2016 NASCAR Sprint Cup Championship on NBC and NBCSN combined to average 6.08 million viewers and a 3.51 national HH rating, marking increases of 16% (vs. 3.14 HH), respectively, over 2014's presentation on ESPN. ET with more than 8.4 million viewers and a 4.8 HH rating as the Championship Four drivers battled for position in the final laps.The Chase has now earned a record-low rating in three straight weeks.Sunday's race narrowly avoided a viewership low by edging New Hampshire (2.56M to 2.54M).Kevin Harvick's win ranks as the lowest rated fall New Hampshire race since at least 2000 and the least-watched since at least 2001, falling below the previous marks set last year.(Sports Media Watch)(9-28-2016) Chicago TV Ratings UPDATE: NASCAR Sprint Cup racing from Chicagoland earned a 1.5 overnight rating on NBCSN Sunday afternoon, down 15% from last year (1.8) and down 32% from 2014 on ESPN (2.7).Overnights even dropped from 2013, when the race was delayed multiple times and moved from ESPN to ESPN2 (1.6).Excluding rainouts, the 1.5 overnight is tied as the lowest of the season for a Sprint Cup race, matching Richmond the previous week.Only one race all of last season had as low an overnight, coverage from Kansas that did not finish until after 1 AM ET due to rain.(Sports Media Watch), see race-by-race TV Ratings for 2016 and a comparison chart on the 2016 TV Ratings page.(9-20-2016) UPDATE: NASCAR Sprint Cup racing from Chicagoland, the first race in the Chase For the Cup, posted a 1.6 final rating and 2.7 million viewers on NBCSN Sunday afternoon - down 16% in ratings and 17% in viewership from last year (1.9, 3.2M) and down 30% and 27%, respectively, from 2014 on ESPN (2.3, 3.7M).